Uber Technologies Inc. (NYSE: UBER) is reportedly eyeing an expansion into Turkey’s on-demand delivery market through the potential acquisition of Trendyol Go, the food and grocery delivery arm of Trendyol Group—Turkey’s e-commerce giant. While the terms remain undisclosed and the deal isn’t finalized, this move signals Uber’s continued push beyond ride-hailing into high-growth international delivery sectors.
Why Trendyol Go?
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Trendyol Go offers fast food and grocery delivery services and is a well-known brand in Turkey’s growing quick commerce space.
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It operates under Trendyol Group, which is backed by Alibaba (NYSE: BABA)—adding significant infrastructure and scale.
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With Uber Eats already present in several countries, entering Turkey via acquisition rather than building from scratch could be more efficient and competitive.
Strategic Implications for Uber
1. Expanding Uber’s Global Footprint
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Uber Eats has scaled significantly in regions like North America, Europe, and parts of Asia.
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Turkey’s large, urban population and rising digital penetration make it an attractive market.
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Local players like Trendyol Go already have the logistics and user base, giving Uber a head start.
2. Diversifying Revenue Streams
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Uber’s delivery segment has shown strong growth, helping balance its ride-hailing fluctuations.
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The food and grocery delivery verticals are resilient during economic slowdowns, offering Uber a way to buffer against cyclical ride demand.
3. Potential Competitive Synergies
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Integration could reduce delivery costs, optimize routes, and leverage Uber’s data-driven logistics models.
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Uber might also leverage Trendyol’s fintech and e-commerce ecosystem for cross-selling or bundling services.
Alibaba’s Role
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Since Alibaba is the majority stakeholder in Trendyol, any deal would likely require alignment with the Chinese tech giant’s strategic interests.
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Alibaba’s broader goals in logistics and digital infrastructure could shape how this transaction unfolds—especially if it sees more value in retaining Trendyol Go for future ecosystem integration.
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Final Thoughts
While no deal has been finalized, Uber’s interest in Trendyol Go aligns with its broader strategy: global delivery expansion and market-specific acquisitions. If successful, this could position Uber as a serious player in Turkey’s quick commerce ecosystem, creating both operational and competitive advantages in the region.
