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Victoria’s Secret & Co. (VSCO) Faces Security Incident but Remains Optimistic About Financial Performance

  • Goldman Sachs analyst Brooke Roach sets a price target of $15 for VSCO, indicating a potential decrease of about 26% from its current trading price.
  • Victoria’s Secret experiences a security breach affecting its IT systems, leading to a temporary shutdown of its website but expects to meet or exceed its financial guidance for Q1 2025.
  • The company’s stock price shows a slight decrease, trading around $20.24, with a market capitalization of approximately $1.62 billion.

Victoria’s Secret & Co. (NYSE:VSCO) is a well-known retailer specializing in lingerie, beauty products, and apparel. The company has a significant presence in the fashion industry, competing with brands like Aerie and ThirdLove. Recently, Brooke Roach from Goldman Sachs set a price target of $15 for VSCO, while the stock was trading at $20.27, indicating a potential decrease of about 26%.

Victoria’s Secret recently faced a security incident affecting its IT systems, leading to a temporary shutdown of its website for three days. Despite this setback, the company remains optimistic about its financial performance. It expects its net sales, adjusted operating income, and adjusted diluted earnings per share for the first quarter of 2025 to meet or exceed the high-end of its guidance ranges.

The security breach was detected on May 24, 2025, prompting Victoria’s Secret to implement response protocols and engage third-party experts. The e-commerce website was restored by May 29, 2025, and efforts continue to fully restore corporate systems. This incident highlights the importance of cybersecurity in maintaining business operations and customer trust.

Currently, VSCO’s stock price is $20.24, reflecting a slight decrease of 0.10% with a change of $0.021. The stock has fluctuated between $19.70 and $20.53 today. Over the past year, it reached a high of $48.73 and a low of $13.76. The company’s market capitalization is approximately $1.62 billion, with a trading volume of 1,792,331 shares on the NYSE.

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