Wix.com Ltd delivered a solid start to 2025, with Q1 revenue of $473.7 million narrowly topping the $472.1 million IBES consensus, and operating income of $37.4 million. The cloud-based website platform recorded a gross profit of $321.9 million, translating into an adjusted gross margin of 69%, alongside net income of $33.8 million and free cash flow of $142.4 million.
Key Financials
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Revenue: $473.7 million vs. $472.1 million estimate
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Gross Profit & Margin: $321.9 million; 69% adj. gross margin
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Operating Income: $37.4 million
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Net Income: $33.8 million
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Free Cash Flow: $142.4 million
Margin and Profitability Trends
Wix’s ability to sustain a 69% adjusted gross margin reflects its scalable, subscription-driven model. For a deeper look at trailing-twelve-month profitability metrics—such as gross, operating, and net margins—refer to FMP’s Ratios TTM API, which contextualizes how Wix stacks up against peer SaaS providers.
Guidance and Growth Outlook
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Q2 Revenue Forecast: $485–489 million (up 11–12% YoY)
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Full-Year 2025 Revenue Outlook: $1.97–2.00 billion
Wix’s mid-teens growth outlook underscores confidence in continued subscriber additions and professional services uptake.
What Investors Should Watch
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Subscription ARPU: Upselling higher-tier plans will be critical to achieving the high-end of Q2 guidance.
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Operating Leverage: Margins may expand if R&D and marketing spend grow at a slower pace than revenue.
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Cash Flow Conversion: With $142 million in FCF, monitor capex trends and share-buyback or dividend initiatives.
By blending recurring-revenue strength with disciplined cost management, Wix is poised to deliver on its growth targets and maintain healthy margins through 2025.
